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Pay per click is great! But it's so much work.

You can't or don't want to manage all your own pay per click campaigns? Understandable. It requires a specific skill set and you have to stay on top of it.

But how do you find a good pay per click (PPC) professional? What questions do you ask ahead of time to make sure you get the right consultant?

I do this for a living... so I can tell you from the inside what's required.

7 Important Pay Per Click skills and characteristics:

* Obsession with metrics and split-testing
* Good copywriting skills
* Strategic Cheap Alonzo Mourning Jersey , process-oriented thinking
* Organization, attention to detail, reports to client
* Having the adwords qualified marker helps, because it shows you can pass the test and are willing and able to spend a small amt of money to get it
* Ability to do custom work on landing pages is nice too- quicker turnaround for what's needed
* Track record of positive results

7 Questions to Ask Pay Per Click Management Candidates

1. How do you work with metrics? What do you look for? What are numbers do you aim for in CTR Cheap Goran Dragic Jersey , CR and ROAS?
2. What kind of copywriting and sales writing experience do you bring to the table?
3. How do you think through the advertising process for clients (from prospect to sale) in terms of your PPC campaigns?
4. How many split tests do you run and how do you keep track of them all?
5. Are you an adwords qualified individual or company?
6. Can you do HTML, CSS, javascript and graphics for custom landing pages where it would be optimal?
7. What results have you achieved for other companies? Who can I talk to about it?

The 7 Kinds of Answers You'd Like to Get to Those Questions

1. Monitor the stats that Google provides and any others we can gather from client sites. Increasing click through rate (CTR) by split-testing ads is important to lower cost per click (CPC) and thus increase return on ad spend (ROAS). Improving product page conversion rate (CR) is also important to increase ROAS. Good target numbers: CTR 3-10%, CR 3-8% Cheap Miami Heat Hats , ROAS 5:1-10:1

2. Have written for the web, particularly to increase sales. Have communicated about a variety of topics- experience turning jargon into everyday language. Direct marketing experience a huge plus.

3. The right keywords are the crucial starting point. Target audience, general category, brands Cheap Miami Heat Hoodies , industry jargon and more must be investigated to find all possible words customers use to try to find you. Reviewing keywords in terms of closeness to buying decision (as opposed to information gathering searches) helps decide which ones to use or bid higher on. Ad must reach customer mind and pull them through click to landing page. Landing page must reflect the specific wordsideas in the ad that stimulated them to click. Landing page must also turn this interest into buying desire and ask for sale.

4. Optimal to run 2 ads split-testing per adgroup until you plateau above 5%. This includes checking all minor variations on best ad. Inspiration for new angle (big idea) should be tested at plateau points. AdWords will save previous ads but not date ranges tried- diligent recording of tests and results in excel clarifies what has worked and hasn't. Good reference for future tests.

5. Yes.

6. Yes.

7. Should have started campaigns from scratch and achieved positive ROI, desired ROAS. Should have optimized campaigns to much higher ROAS.
5 Simple Steps to Adding Offline Marketing to Your Online Business ECommerce Articles | August 28, 2007
Taking my struggling consulting business online and following the business model I now do turn everything around for me, financially and otherwise. So when I started hearing from my mentors that I might want to add some offline marketing tactics back into the mix Cheap Miami Heat Shirts , I was hesitant to say the least.

Taking my struggling consulting business online and following the business model I now do turned everything around for me, financially and otherwise. So when I started hearing from my mentors that I might want to add some offline marketing tactics back into the mix, I was hesitant to say the least.

But then I started studying and learning more about some specific direct mail strategies, and recognizing the power they have Cheap Miami Heat Jerseys , I started wondering in maybe I wasn't missing an important piece of the puzzle to take my business up another notch.

Then I started seeing some amazing results from my colleagues who were using direct mail in addition to their online marketing efforts - things as simple as a postcard - and I decided I needed to get into this game myself. (I'll keep you posted on my own results in a future article.)

How do you get started adding direct mail marketing to your mix? Here are 5 simple steps:

1. Start collecting physical addresses

You may have the addresses of those clients and customers who have purchased from you already, which is a great start. But you also want to start collecting snail mail addresses from those people who sign up for your list. This way, when you're ready to send a physical mailing out, you'll have all the information you need. AND Cheap Udonis Haslem Shirt , as email deliverability gets muddier, you'll always have this other option of reaching your audience.

2. Plan a campaign

I always tell my clients to plan an online promotion campaign when they are ready to market a specific product, program or service, instead of sending out a single announcement. The campaign I recommend typically includes a minimum of three emails.

Same goes for an offline mailing. You need to plan a campaign Cheap Justise Winslow Shirt , with more than one mailing, in order to truly get and discern a return on your investment.

3. Go cheap the first time

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