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clients and many of my readers are small and home-based business owners Nike Air Max Tailwind Scontate , and one of the biggest struggles they face is getting new customers.


Getting new customers is costly and requires a repeated effort. Once you have a customer it is easier to retain them as long as they are receiving value and benefit from their relationship with you.


I recall a woman I dealt with years ago while I was serving as an executive member for our police association.


The legal name of the association was changing and we needed new letterhead, business cards, etc.


I knew this woman was trained as a graphic artist and was starting her own business.


Always wanting to support new entrepreneurs, I asked her if she would be interested in preparing several samples of draft letterhead and business cards for our review.


She was excited about the opportunity and informed me she didn't have any set prices Nike Air Max Plus Scontate , but would create some designs and provide a proposal if we decided to accept her work.


She provided three samples to choose from. The designs she created could be used interchangeably on the letterhead, envelopes and business cards.


Her work was good. Our Executive Team reviewed the samples and selected a favorite.


I contacted the woman several days later and informed her we liked her designs and were interested in purchasing one. I then asked her to submit a written proposal for our consideration.


When I received her faxed quotation I almost fell off my chair. She wanted $750! She provided a breakdown indicating $200hour for three hours work, and $150 for the design.


When I presented the quotation at the next executive meeting, the team members' jaws dropped and the graphic artist's proposal was unanimously denied.


What was her fatal mistake?


She was building a new business and although she may have had exceptional skills and the potential to become a high earning graphic artist Nike Air Max Flyknit Scontate , she didn't understand marketing strategies.


She didn't understand the concept that acquiring the client is crucially important and that once you have a relationship established, it is easier to sell to them again in the future.


It is important to recognize the lifetime value of a client or customer instead of focusing only on a one-shot, money-making deal.


If this woman had provided an irresistible offer, she might have established a relationship with us and could have created the opportunity to sell again and again as we required brochures Nike Air Max Flair Scontate , posters, etc. for ongoing events.


In the end, she invested three hours work and walked away with no client and no money.


What is the lesson here?


You have a huge responsibility to do whatever it takes to make it easy and irresistible for a potential client to enter into a relationship with you.


You don't want to make it difficult or impossible.


Everything you do to secure a client should revolve around making is easier and more appealing to do business with you.


You want to make it easy for a prospect to say yes to enter into a relationship with you because once you have established that relationship, you may keep that client for many years during which you may benefit from referrals Nike Air Max DLX Scontate , ongoing purchases and higher level purchases.


Think about what you're doing now to attract new clients and what can you do differently to create an irresistible offer for them - something they just can't say no to.


This week, try something new. When you communicate with your next prospect, make an irresistible offer and see what happens.


Insurance companies offer different types of insurance for long term care to meet the varied needs of people from all walks of life. Nobody, after all Nike Air Max Deluxe Scontate , is exempted from growing old, sickness or accidents.


Every one of us will need some form of care once our bodies have turned frail and don’t function normally anymore. Old age usually triggers frailty, but accidents and debilitating diseases are also reasons that this happen.


Before you start feeling any changes in your health, work out a plan for your healthcare because the cost of long term care (LTC) services is not going to be easy on your pocket. At present Nike Air Max Classic BW Scontate , the annual rate of a nursing home is $77,745 based on the records of Genworth Financial, a renowned provider of long term care insurance (LTCI) policies.


In 15 years or perhaps earlier, those figures are expected to double. Imagine how an average family can afford a loved one’s three-year stay in a nursing home if its annual rate shall be increased to $155 Nike Air Max Axis Scontate ,490. That is a lot of money which only an heiress is capable of paying out.


If you’re a regular 40-year-old employee earning $2,500 to $3,000 a month, laying aside 10% of your monthly income in order to aggregate your annual premium $1 Nike Air Max 2020 Scontate ,080 for a comprehensive long term care insurance (LTCI) policy is not going to be too much. This is in fact going to be more manageable than having to spend $3,086 a month for using an assisted living facility.


Insurance For Long Term Care: Your Only Salvation


Before requesting LTCI quotes, you have to first identify where you want to grow old someday. See there are different kinds of LTC settings, each designed for a specific health condition.


It will be difficult to determine which LTC setting is going to be right for you without first checking thoroughly your family’s health history. Predisposition to any life-threatening illness makes you a candidate for a nursing home but you don’t have to admit yourself into one in the early stages of receiving care