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Sales Lead Generation: Making an Impact in a New-Age Environment Business Articles | August 28 Justin Tucker Ravens Jersey , 2013

Owing to the vast range of sales lead generation option available, companies are certainly getting quite confused about which option to go for to generate leads.



Talking of the best ways for sales lead generation, there?s quite a lot of buzz around social media. As a medium, it is very exciting and highly utilized. According to research, social media platforms like Facebook, LinkedIn Rush Trace McSorley Jersey , Twitter and Pinterest are not very effective, however, when it comes to generating leads. Even as conventional methods like executive events, telemarketing, search marketing and webinars are slowly being under utilized.


Now there?s a clear distinction between companies that use executive events and social media platforms. Whichever suits them. Here?s a glimpse of the top tactics used by marketing experts across the world, to get more customers.


1.?????? Referrals: There?s nothing better than getting a lead from a satisfied customer Rush Iman Marshall Jersey , since the latter already knows what the company is offering and has used the same in all likelihood. In such a scenario, when he recommends the brand to a known associate, the chances of conversion are going to be higher. Because the lead is well qualified, one wouldn?t have to spend too much time and effort, leading in a win-win situation


2.?????? SEO, SEM and PPC: Talking in terms of lower cost per acquisition Rush Ben Powers Jersey , sales lead generation via search engine optimizationmarketing and pay per click marketing is a great way to measure the success rate. This is also a very targeted approach because when one needs a particular product or service, they search for it online and then find it. To increase the effectiveness of SEO, SEM and PPC, companies often target long tail keyword phrases that are targeted search terms which comprise three words or more. These keywords drive targeted traffic , and are less competitive compared to shorter search terms. Once the target keywords have been identified, content can be created around the same that will drive prospective customers to the site by ranking higher in search engines.


3.?????? Cross promotions: Forging alliances with non competitive vendors to promote each others? products and services. The leads that are generated from such practices are going to be of high quality Rush Justice Hill Jersey , nearly similar to customer referrals. However, the negative aspect is that managing these associations is quite time consuming and the lead flow is unpredictable.


There isn?t any magical formula, so to speak, for getting the right kind of leads. All that one needs to find the right sales lead generation combination is focusing on the needs of the business and acting accordingly.


How Does WAN Acceleration Speed Up Cloud Storage? Technology Articles | August 19, 2014
Storing data in the cloud has its appeal (it's relatively cheap, data is readily available yet secure Rush Miles Boykin Jersey , and business continuity is assured); however, it also has its downside (it's often excessively sl...


Storing data in the cloud has its appeal (it's relatively cheap, data is readily available yet secure, and business continuity is assured); however, it also has its downside (it's often excessively slow). Though cloud storage is described as being "in the cloud," the reality of cloud computing is this: data must travel long distances using a complex system of wires Rush Jaylon Ferguson Jersey , cables, servers, and data centers controlled by a myriad of carriers before ultimately arriving at the cloud service provider's datacenter where it physically resides on actual hard disk arrays. From there, copies of that data travel to the service provider's system data centers where it is "mirrored" should a disruption or catastrophe occur. All of this takes place relatively quickly, but it can have a noticeable impact on performance.


WAN acceleration can speed up cloud storage by creating a direct pipeline between your datacenter and your cloud service provider's data center. Instead of sending your data on a complex journey around the world using the public Internet, WAN acceleration takes it from point A to point B using a private Rush Marquise Brown Jersey , optimized network.


While various WAN optimization services exist with their own proprietary technologies, they share similar goals. The goals of WAN acceleration are to:


Optimize existing bandwidth


Improve efficiencies


Improve response times


Reduce data transfers when possible


Accelerate Web applications and email


Though accelerating cloud storage isn't generally one of WAN acceleration's most-sought after objectives, optimizing the WAN can also improve the performance of cloud storage. Here are the basics of how WAN acceleration works to speed cloud storage:


WAN optimization techniques are used to compress, accelerate, and secure application traffic


Duplicate and repetitive data is removed


A private "pipeline" is established to route data from the WAN to the cloud storage datacenter


In order to create a private pipeline to transfer data to the cloud, you'll need to use a WAN accelerator or WAN as a Service (WaaS). These tools allow you to bypass the public Internet which is controlled by a mishmash of entities and prone to bandwidth and network traffic issues. Since various entities are involved Rush Mark Andrews Jersey , solving these issues is problematic and generally outside of your control. By moving to a private network, the entire pipeline is under the provider's control. Not only is it actively managed for performance, all service issues can promptly be identified, mitigated, and resolved without having to rely on an external or unknown entity to intervene. ?


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